“But Lady Gaga is my name,” she said, amazed that I would have thought otherwise. In the age of VH1’s Behind the Music, tabloid culture, and reality television, musicians are aware that they should show themselves to journalists in as much mundane detail as they can muster. These days, very few artists play the media like Bob Dylan, or stay in character as Devo’s Mark Mothersbaugh did in his early career. But I never thought she was going to actually be Lady Gaga. I will kill to get what I need.”īefore the meeting, I assumed that someone with a stage name like “Lady” (her given name is Stefani Joanne Germanotta) was going to be a bit standoffish-that’s the strategy employed by most nervous young musicians on the occasion of their first real interview, in any case. “The people are awful and terribly shallow, and everybody wants to be famous but nobody wants to play the game. She didn’t know many people on the West Coast. The “Just Dance” video, shot a few miles from the Roosevelt, features Gaga shimmying with a disco ball in her hands while her friends drape themselves on a couch nearby-though most of those people were extras, not real friends. “My colleagues at radio in those three countries agreed to support her if I made a video,” says Martin Kierszenbaum, the president of A&R at her label, Interscope. 1 in Australia, Sweden, and Canada in early 2008, but in March 2009, she was still an up-and-coming artist in America: a few thousand MySpace plays, a generic website, and a short tour as the opening act for New Kids on the Block. “Just Dance,” the lead single off her first album, The Fame, had reached No.
O ne year ago this month, Lady Gaga arrived for an interview in the dark, oak-paneled lobby of the Roosevelt Hotel, a massive Spanish-style place in the tourist district of Hollywood that was supposed to make the area chic but has largely failed.
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